Ammo Uses Click Tap Media for a Female-Oriented Digital Campaign

Adult sex toy manufacturer Ammo have appointed Click Tap Media to manage their latest digital marketing campaign, providing brand elevation for the brand’s Yuhi, Sakura, Mei or Mika vibrators. Launching online promotional activity across well-known UK discount website Wowcher.co.uk, Ammo are consequently being exposed to a social demographic which is 72% female and 47% of whom are single.

Wowcher - Ammo Vibes Promotion

Running for four days, the Wowcher campaign introduces the offer by suggesting that their female audience embarks on a spot of self-indulgence – “if your significant other isn’t providing you with the support you need to hit those high notes, ditch him and go solo with your choice of Ammo vibes”. Offering 52% discount, the deal is scheduled to run for a total of four days, giving their female clientele a fleeting window into a little solo decadence.

Wowcher users are active social media users and this method of website advertising offers Ammo a brand extension through satisfied customers spreading the brand both online and face to face. Over 120 of the four designs have been purchased in less than one day, projecting Ammo into the public sphere and thus increasing talkability.