Can Spectacles Save Snapchat?

What a commotion Snapchat caused when it first broke into the social landscape, in such a visually-driven generation the new style of photo sharing app gathered huge excitement. Everywhere you looked someone would be trying to capture something funny or their favourite song at a gig – any sort of memory was being logged as a Snapchat story.

Things looked good and all seemed well, however, with an increasingly-criticised interface and hard to navigate advertising software, the situation wasn’t all as straightforward as it seemed.

The cracks became a gaping hole when publishing their revenue for the quarter, missing estimates by nearly $10m and a reported net loss of $2.2bn. Not only has Snapchat struggled financially, but user growth has also slowed a considerable amount.

‘Spectacles’ then, a kind of more stylish alternative to Google Glass, could be Snapchat’s attempt to claw back relevancy that is undoubtedly wavering amongst their audience. If Google Glass is anything to go by though, they face an uphill battle.

Continue reading this article over on the Media Agency Group website.

‘Spectacles’: Snapchat’s Final Hoorah?