Click Tap Media Acquire Google Glass and Eye Tracking Software

Google Glass has arrived at Media Agency Group! The Click Tap Media team has been fighting all afternoon to be next in line to get their hands on the gadget – which is probably the most talked about digital innovation of the year so far.

The glasses were released for sale in the UK earlier this week, after previously only being available in the US. The UK version recognises the British accent, and projects smartphone information above the right eye; with the aim of creating a super slick way of displaying app information to the wearer.

Google Glass - Advertising

Google Glass is still currently a prototype which has been made available to developers rather than for consumer use, although this roll-out is undoubtedly imminent.

The arrival of our Google Glass delivery comes a few weeks after we acquired another piece of state of the art technology; the Gaze Point eye-tracking software.

A revolutionary way to track and analyse eye movement, the software is proving a real asset to the digital team’s web developers and graphic designers in fully understanding the minds of clients’ consumers.

We don’t like to boast, but Google Partner + Google Glass + Gaze Point = pretty exciting times in the Click Tap Media office!