CNBC Launches Marketing Drive for Squawk Box Live with Click Tap Media

CNBC International has announced the roll out of pan-European Marketing campaign for its Squawk Box Live blog, launched by the channel in July.

Squawk Box Live, a brand new blog for CNBC Europe’s flagship business day programme Squawk Box offers a range of content from breaking news and expert analysis from anchors Geoff Cutmore, Steve Sedgwick and Karen Tso, as well as leading figures from business and finance. Running from Monday to Friday 07:00 – 10:00 CET, the live blog brings users the best from Squawk Box Europe as well as what’s happening on CNBC.com and social media.

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The marketing campaign targets business leaders via desktop and mobile devices across a range of websites and in several formats.

Finola McDonnell, VP for Communications and Marketing at CNBC International said:

“We’ve transitioned our flagship programme Squawk Box to be a truly multiplatform brand. Squawk Box Live is the latest phase of this work. Since its launch, the blog has quickly become one of the most visited areas of our website. This campaign is designed to drive further awareness beyond its current user base.”

Entitled “Morning Business News at Your Fingertips” the campaign will run throughout the summer.

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The digital campaign was coordinated by Click Tap Media. Managing Director of Click Tap Media’s parent company Media Agency Group, John Kehoe, said:

“Click Tap Media is thrilled to have launched this brilliant digital campaign with CNBC to promote its informative new Squawk Box Live blog. Digital advertising across several mobile and desktop platforms will allow the station to reach a key audience and we’re all very confident that the ads will be a huge success.”