Slipper Brand Lazy Dogz Makes Online Marketing Push

We’ve teamed up with a Lancashire-based independent designer slipper company to launch a new digital marketing campaign, aimed at increasing brand awareness and driving sales ahead of Christmas.

Lazy Dogz, which launched in Autumn 2015, has joined forces with Media Agency Group and its Click Tap Media digital division to coordinate a large-scale digital marketing strategy which will raise the company’s online presence and help to position the brand at the forefront of the luxury designer slipper market.

lazy dogz on ipad

The campaign encompasses a wide range of online marketing work in an effort to give the Lazy Dogz brand a consistent voice and a strong presence on the web. With a new range of high quality, handcrafted designer slippers to be released in the coming weeks, Lazy Dogz is aiming to generate interest and excitement ahead of the Christmas period, which is of course a key time for business.

Lazy Dogz gained recognition in 2015 by donating £1 from every pair of slippers sold to the Manchester Dog’s Home following the infamous fire that took place there in September 2014.

Owned and operated by dog-lovers, Lazy Dogz recognises itself as a lifestyle brand which is all about celebrating lounging around with your dog in high-quality, British-made luxury slippers. Each pair of its current stylish collection of slippers has been given a dog’s name, such as Coco, Butch or Rex, to give the brand a distinctive character and charm that will resonate with fellow dog-lovers nationwide.

dog chewing lazy dogz slippers

Sales Manager of Lazy Dogz, Viv White, said:

“We’re thrilled to be working with Media Agency Group on this digital campaign which comes at a very exciting time for Lazy Dogz as a business. A strong online presence is of vital importance for smaller businesses such as ourselves and we’re very excited to increase our audience through a range of online activity.”

Managing Director of Media Agency Group, John Kehoe, said:

“We’re delighted to be working with such a unique and distinctive brand on what is an exciting long-term digital marketing campaign. Our online efforts will see us work closely with Lazy Dogz and allow us to be there every step of the way as the business grows in terms of online presence and reputation.”


 

You can follow Lazy Dogz on Twitter @LazyDogzUK. For the latest digital news, follow @ClickTapMedia.