Online Public Relations is about reputation management – the result of what you do, what you say and what others say about you.
Designed to raise your business profile, PR communicates your objectives to existing and potential customers; employees and management; investors; media; government; suppliers; and opinion-formers. It tells them exactly why they need you.
Digital & Online PR can function as a lower-cost alternative to advertising. However, it is often most effective when used in conjunction with a larger communication plan, or as an intrinsic factor in a full media campaign. At ClickTap Media we offer B2C and B2B PR services by generating positive media coverage in the appropriate online and digital formats.
Online PR is constantly under strain to prove its ROI, and the industry as a whole finds it difficult to quantify and determine cost spent on PR and the investment this returns in hard-line numbers. At ClickTap Media, we understand the thin line between fantastic PR and boardroom value. We aim to measure the effectiveness of PR by measuring ‘Audience Investments’ against our client’s objectives. We believe in quality return on engagement above all else.
ClickTap Media provides a full digital service ranging from online reputation management to traditional PR services which offers you the most effective methods of managing digital and online PR. Call us on 0845 154 0588, or complete the enquiry form.