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Read all about it
Why Creative Still Matters More Than Ever
In a data-driven world, it’s easy to forget that one of the most powerful levers in any campaign’s performance remains the creative. We often obsess over audience targeting, bidding strategies, and…
How to Run Programmatic Ads on OTT Platforms in the UK
Streaming services are where UK audiences are spending more of their time - and programmatic advertising is how…
Can YouTube Be Considered the New Television?
YouTube’s chief executive recently made the following claim: “YouTube is the new television.” A statement like this is bound to stir discussion, but does the data back…
META AI
Artificial intelligence (AI) has transformed the way we live and interact with technology. From virtual assistants to image recognition, AI has become an integral part of…
The Future of Digital Advertising: Why ID-Less Strategies Matter
In the ever-changing landscape of digital marketing, the move towards ID-less advertising is becoming a necessity. With growing privacy…
5 Things you probably didn’t know about TikTok Advertising!
TikTok has taken the world by storm, becoming a cultural phenomenon and a hub for creativity, trends, and…
Ahead of Black Friday, TikTok Launches 5 New Advertising Tools
As TikTok continues to evolve, the platform is positioning itself as a more powerful tool for digital marketing, moving…
TikTok’s Shift from a Video Platform to a Sales Powerhouse
TikTok, previously recognized only for its popular short videos, is currently in the process of transforming into a platform focused on driving sales. As social commerce...
4 Paid Media Digital Updates from August 2024
August 2024 has seen several digital media updates which reflect the demands of advertisers as well as the behavioral changes of users interacting...
Understanding Programmatic Advertising
In the constantly evolving landscape of digital advertising, staying ahead means embracing the technologies that streamline and improve…