Last year, Google announced it would phase out third-party cookies in late 2023, replacing them with new tracking technology. However, recently, they revealed that they will not be building alternate identifiers to track users as they browse, which has brought the topic into the news again.

The Google Marketing Live for this year held many announcements and changes- a few of which were heavy on automation, Performance Max and YouTube Shorts, which we’ve been hearing about for the past few months.

On March 31st, YouTube stopped using the popular targeting tool; Maximize Lift bidding

Last year, Google introduced Performance Max campaigns. We’re here to walk you through what they are exactly and, if you’re a digital marketer, how to utilise them.

Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally, essentially helping car dealerships and any automotive clients get in front of more potential customers

NFTs have been making a splash in the digital world and in big brands recently.

If we look past the hype and dig deeper, is there possibility that NFTs could be useful for brand marketing in the long run?

There are limitless ways for marketers to plan their content marketing strategies. But despite the growing number of methods available to drive content marketing efforts, content marketing on it’s own itself is still a difficult space to conquer, so this week we’re discussing how data can help improve your content marketing.

The metaverse has been making a splash lately, and we’re here to tell you what exactly it is, and how brand & marketers alike are utilising it.

From the success of Pokémon Go back in the days of summer 2016 to beauty consumers turning to YouTube try-on in lieu of swiping a tester across their face, augmented reality (AR) has now established itself in the marketing mainstream.

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out because of the sheer amount of them.

So what’s the answer and how do brands and campaigns stand out from the masses?

Mobile marketing campaigns run based on the data mined from several mobile users, such as their browsing history and social media likes, and there are some emerging trends:

Mobile marketing campaigns run based on the data mined from several mobile users, such as their browsing history and social media likes, and there are some emerging trends:

Nowadays, contextual advertising leverages machine learning and artificial intelligence (AI), which has made this specific targeting method more effective than ever before

Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns. Here’s the lowdown.

What better occasion to talk about the landscape of digital advertising for fashion clients?

TikTok- named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past two years and over the past few months alone, there are plenty of examples as to how Tiktok is growing to fit in advertising.

GETTING AWAY TO IT ALL WITH MARKETING LIVERPOOL THIS SUMMER!

In the world of digital, data is everything. From planning through to reporting, data is how we inform, measure and review.

The first time a digital entertainment platform has partnered with the UEFA EURO

Optimism was high among digital advertisers over the first six months of the year, with new figures recording a 49% year-on-year rise to £10.5bn. The digital marketing industry is positively thriving.