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Why Creative Still Matters More Than Ever
Leah Brophy Leah Brophy

Why Creative Still Matters More Than Ever

In a data-driven world, it’s easy to forget that one of the most powerful levers in any campaign’s performance remains the creative. We often obsess over audience targeting, bidding strategies, and…

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META AI
Leah Brophy Leah Brophy

META AI

Artificial intelligence (AI) has transformed the way we live and interact with technology. From virtual assistants to image recognition, AI has become an integral part of…

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Google Marketing Live: 2023
In the media ClickTap Media In the media ClickTap Media

Google Marketing Live: 2023

The main focus for this year’s Google Marketing Live (GML) event can be summarised with just two letters: AI.

Overall, Google envisions AI as a technological sea change comparable to the one brought on by the advent of smartphones over a decade ago.

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TikTok Updates
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TikTok Updates

All of the latest concerning the favourite app, TikTok.

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How to use ChatGPT in your marketing strategy
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How to use ChatGPT in your marketing strategy

As we discussed here , we know AI is making a splash within this industry. One such platform is ChatGPT. Within two weeks of its launch in November, ChatGPT surpassed the one million subscriber count making it one of the most successful app launches.

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AI:the debate
Opinion, Debate, AI ClickTap Media Opinion, Debate, AI ClickTap Media

AI:the debate

Late last year, I attended the IPA’s ‘The Big AI Debate’, where the industry gathered to share their thoughts on AI- both negative and positive. Since then, it seems like there’s a new AI related headline every week. With the sheer potential it holds, it’s created two mindsets within us: 1) is the caution and apprehension that AI could overtake human capability. 2) is the fact that AI could become a very valuable tool- aiding every industry.

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BeReal: a success or flop for the industry?
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BeReal: a success or flop for the industry?

BeReal took hype to the next level last year. Articles released saying it was the next social media for Gen-Z; posting in real time, with no filters or edits. And although it is still very widely used by Gen-Z and others alike, it is, however, still firmly a no-ads zone.

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