Crystal Maze: Search & Paid Social.

 
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Overview

Jump into The Crystal Maze LIVE Experience – the hit 90s TV show now brought to breathtakingly immersive, genuine 3D life. It’s where teams run around madly, shout themselves hoarse, complete all sorts of tricky challenges and finish up in some lovely satin bomber jackets. Honestly, this has everything. The Crystal Maze LIVE Experience is the ultimate team challenge. It’s truly interactive, seriously frenetic and, yes, extremely silly. Most importantly, of course, it is thunderously good fun!

 
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The Challenge

The Crystal Maze Experience faces a key challenge: a competitive entertainment/leisure market in London and Manchester. Additionally, there’s two audiences: corporate for team building and similar activities, and normal consumers both of which in a unique age group.

 

Our Objectives

  • Drive ticket sales for both corporate and consumer audiences

  • Sync messaging and complete Above-the-line marketing funnels

 

The Strategy

To maximise their sales and revenue we developed an extensive and very detailed PPC strategy including a complete overhaul of the account from awareness to conversion using smart display placements and YouTube video campaigns. Paid Social was also part of the funnel where we leveraged imagery and video content across very detailed and specific campaigns. All online activity was synced with offline, part of the unique proposition of Media Agency Group.

 

The Results

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Ticket acquisition saw a 15% decrease across all channels.

 
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Sustained revenue growth of 10% against previous equal period.