CURAPROX | Organic & Paid Social
 

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The Client

CURAPROX stands for knowledge, and the transfer of skills to ensure perfect oral care and oral health. Since 1972. We teach more than just the importance of white teeth and fresh breath. Oral health is essential to healthy organs and a healthy body. That’s why CURAPROX develops motivation and training programs for dental professionals. Each year, we train and certify thousands of iTOP/CURAPROX oral hygiene instructors worldwide. They help patients get motivated and acquire the skills they need to keep their mouths, teeth and gums in perfect condition. It’s all about the long term. Our methods work because the patient feels the difference. With CURAPROX, brushing your teeth is fun – because it’s so easy and because the positive results are so clear to see. In this sense, our products are “only” the means to an end. They also always help maintain the motivation for thorough cleaning. That’s why we always work hard and tirelessly on making our products the most attractive, coveted and best in the world – winning over a million new CURAPROX fans each year. They don’t call us «the Swiss teeth obsessives» for no reason.

The Challenge & Strategy

Curaprox understands that to leverage engagement across social media channels, local knowledge is key. Click Tap Media manages all organic and paid social for Curaprox in the UK and its biggest challenge is moving a brand that is top of mind within the healthcare professionals but not consumers. On organic a mix of content is produced focusing on 3 pillars: awareness, engagement and sales. And with paid social, the focus is awareness with heavy use of video content.