Intent-based Targeting. Natively.
Native advertising is a form of advertising that integrates high-quality content into the organic experience of a given platform. Native ad units conform to the design and feel of the sites on which they display, preserving the immersive user-experience while producing click-through rates like that of editorial content.
We don't think of "Native Advertising" as the currently abused buzzword applied to anything that isn't a banner. We're redefining it as something scalable and superior. It's the intersection of beautifully customized native content delivery and the power of programmatic technology..
In-feed Native Ads.
Pioneered by companies like Facebook and Twitter, in-feed native advertising is the most common form of native ad. The primary reason for its wide adoption is its "mobile-first" approach and ability to drive users to advertisers' owned media properties. It includes promoted listings and paid results.
Content Recommendation Widgets.
Content discovery widgets are typically found at the bottom of an article. Largely seen as a means for publishers to drive traffic and monetize their content, some advertisers see value in reaching a wide audience in a cost-effective manner through content recommendation.
In-ad Native Ads.
Using the elements of a native ad - image, headline, body and brand logo - in-ad native ads occur within display inventory of a given page. Advertisers can achieve greater reach while still using the elements that make native ads so engaging, when native inventory is limited.