JD Seasonings | PPC
 

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The Client

Jamie created custom blends while cooking for his friends and family, and thanks to them who encouraged him along the way, he decided to make his blends available for purchase online. All of the rubs and meal kits are hand blended and made with 100% natural ingredients with no sugar, additives, etc.

The Challenge & Strategy

JD Seasonings started off very successfully on social media channels with a good brand presence, and like many of our clients, needed to grow the business and sales by adding more marketing channels. To drive sales, we moved JD Seasonings to a complete Pay Per Click (PPC) campaign to capture buying intent around spices, rubs and meal kits by using Search and Shopping campaigns. At the same time, to cover all the customer journey, we designed display ads messaging and strategy, and added remarketing campaigns. YouTube is a strong channel for cooking, so naturally overlay banner ads are also part of the strategy for awareness and sales.