Across the client’s range of products:
Acquire new, targeted traffic to site - target: 2 million impressions with 0.1% CTR
Build up a direct response audience - target; 200,000 unique visitors
Drive new customer conversions - target; 1,000 new playing customers
•Prospect for new customers on multiple relevancy criteria
•Create a strong brand presence on fashion-related websites and blogs
•Deliver display ads to customers who visited the site and didn’t convert
•Tailored campaigns based on category of product viewed
Admedo delivered a monthly average of 791K impressions, and drove 1,600 unique visitors, which resulted in (average) 342 sales and £12.7K in revenue.
During the campaigns, the new customer rate fluctuated, but averaged at 44.6% for the period, which is 28% higher than any other paid-for channel.