Programmatic: Fashion Brand.

 
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Overview

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The Challenge

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Our Objectives

Across the client’s range of products:

  • Acquire new, targeted traffic to site - target: 2 million impressions with 0.1% CTR

  • Build up a direct response audience - target; 200,000 unique visitors

  • Drive new customer conversions - target; 1,000 new playing customers

 

The Strategy

Acquisition:

•Prospect for new customers on multiple relevancy criteria

•Create a strong brand presence on fashion-related websites and blogs

Retargeting:

•Deliver display ads to customers who visited the site and didn’t convert

•Tailored campaigns based on category of product viewed

 
 

The Results

Admedo delivered a monthly average of 791K impressions, and drove 1,600 unique visitors, which resulted in (average) 342 sales and £12.7K in revenue.

 

During the campaigns, the new customer rate fluctuated, but averaged at 44.6% for the period, which is 28% higher than any other paid-for channel.