Personalised Gift Retailer   |   Programmatic

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Campaign Objectives:

 

GEO-LOCATIONAL TARGETING:
To mirror offline activity.

ONGOING MACHINE LEARNING:
Optimised towards highest converting traffic.

CONVERSION:
Retarget users with relevant messages.

ACQUISITION:
Precise targeting to identify relevant audience.

DEMOGRAPHIC TARGETING:
Male, parents with children.

CONTEXTUAL TARGETING:
Lifestyle and fashion to target teenagers.

 

Approach:

TRAFFIC:
Drive new, relevant traffic to specific pages on the client’s website.

CONVERSIONS:
Drive sales for event-based offer (Mothers’ Day).

REVENUE:
chieve positive ROAS for test campaign.

 

Results:

 
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Impressions:
6.6 MILLION

Sales Generated:
896 SALES

 
 

Clicks to Website:
8,560 CLICKS

 

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Overall ROAS:
+125%