Programmatic: Personalised Gift Retailer.

 
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Overview

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The Challenge

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Our Objectives

  • GEO-LOCATIONAL TARGETING:
    To mirror offline activity.

  • ONGOING MACHINE LEARNING:
    Optimised towards highest converting traffic.

  • CONVERSION:
    Retarget users with relevant messages.

  • ACQUISITION:
    Precise targeting to identify relevant audience.

  • DEMOGRAPHIC TARGETING:
    Male, parents with children.

  • CONTEXTUAL TARGETING:
    Lifestyle and fashion to target teenagers.

 

The Strategy

  • TRAFFIC:
    Drive new, relevant traffic to specific pages on the client’s website.

  • CONVERSIONS:
    Drive sales for event-based offer (Mothers’ Day).

  • REVENUE:
    chieve positive ROAS for test campaign.

 

The Results

6.6 Million impressions.

 

896 Sales generated.

 

An overall ROAS of 125%.