REON Energise Powder Shots | PPC & Programmatic
Reon has been created for those who live life on the go and who want to make the most of every day. Whether it’s to beat your personal best, refresh your focus or to get set for an all-nighter at work, Reon powder shots are an effective, every-day boost. With 4 sachets per pocket-pack, you can be ready for whatever the day brings. Reon energises with its combination of Vitamin B12 and caffeine, rather than through sugar. And with no sugar, there’s no crash and no calories. Each powder shot contains 80mg of caffeine (about the same as a double espresso) and 50% of your RDA of energising Vitamin B12. Made to the highest quality standards in Germany, just one powder shot can noticeably reduce tiredness and fatigue.
The Challenge & Strategy
REON is a new brand with a innovative product that consumers are not familiar with: on-the-go energising powder sachets. While the brand works advocacy and loyalty through social media channels, we support them with Pay Per Click and Programmatic advertising for both sales and awareness. On the lead generation, we created a Search and Shopping campaign to capture similar buyer intent on similar products, and on the awareness side we use multiple channels with focus on their potential customer journey across the internet: Display Ads, YouTube Video Ads and very detailed remarking strategy. Simultaneously, we help the brand get market insights, A/B test marketing messages and fine tune their target audience.