NEWS: CTM & Yankee Candle

Click Tap Media are bringing well-known American candle manufacturer Yankee Candle to Europe this winter in a digital campaign. It is Yankee Candle’s  first ever digital campaign in Europe, promoting their Christmas Collection and expanding their reach as a brand to a potentially new audience.

Not only does the brand sell scented candles, but they also sell candleholders, accessories, and dinnerware, and it’s products are sold by thousands of gift shops worldwide.The campaign is showcasing the brand’s new festive scents in the  Snow Globe Wonderland collection, including Peppermint Pinwheels, Spun Sugar Flurries, Winter Nights Stars and Snowflake Kisses.

The campaign is the perfect medium to bring an already known brand more success as demand for seasonal themed products and gifts arises.

Paul Jasper, Senior Account Manager, said: “It has been a pleasure to have the opportunity to launch the Yankee Candle brand across Europe in time for Christmas, and a peak season for Yankee Candle. The campaign see’s the Christmas collection being showcased through a mix of static and video display across key titles in each locale that resonate with the brand’s target audience, with the aim of growing brand awareness and consideration to new audiences.”