Read all about it
Read all about it
Understanding Programmatic Advertising
In the constantly evolving landscape of digital advertising, staying ahead means embracing the technologies that streamline and improve…
The Rise of Privacy and the Future of Online Advertising in the UK
Over the past few years, we've observed a significant shift in the online advertising industry as it grapples with…
5 Tips for Writing a Winning Programmatic Display Brief
In today's fast-paced digital landscape, programmatic advertising has become a cornerstone of successful marketing campaigns. It allows advertisers to reach their target audiences with..
Klarna overhauls their mobile app with AI
AI is here to stay, and now brands are using the technology through inventive methods.
With that being said, Klarna’s app has undergone a major redesign with a personal shopper service called Ask Klarna, and a new resell feature.
Best creative practices on TikTok
Recently TikTok released a post about what garners the most engagement on TikTok ads.
Google Marketing Live: 2023
The main focus for this year’s Google Marketing Live (GML) event can be summarised with just two letters: AI.
Overall, Google envisions AI as a technological sea change comparable to the one brought on by the advent of smartphones over a decade ago.
TikTok Updates
All of the latest concerning the favourite app, TikTok.
How to use ChatGPT in your marketing strategy
As we discussed here , we know AI is making a splash within this industry. One such platform is ChatGPT. Within two weeks of its launch in November, ChatGPT surpassed the one million subscriber count making it one of the most successful app launches.
AI:the debate
Late last year, I attended the IPA’s ‘The Big AI Debate’, where the industry gathered to share their thoughts on AI- both negative and positive. Since then, it seems like there’s a new AI related headline every week. With the sheer potential it holds, it’s created two mindsets within us: 1) is the caution and apprehension that AI could overtake human capability. 2) is the fact that AI could become a very valuable tool- aiding every industry.
BeReal: a success or flop for the industry?
BeReal took hype to the next level last year. Articles released saying it was the next social media for Gen-Z; posting in real time, with no filters or edits. And although it is still very widely used by Gen-Z and others alike, it is, however, still firmly a no-ads zone.
Hilton’s 10 Minute TikTok ad and why it went viral: a breakdown in breaking the mould of digital advertising
One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
GAMER PROFILES
Last week, we spoke about in-game advertising having a big boom this year. If that piqued your interest, and gaming isn’t a digital market you usually pair your brand with, then you’ll be pleased, because today we’re delving into the gaming audience.
2023: The Year of In-Game Advertising
Over the past few months, experts from the gaming and advertising industries have shared their insights on the future of in-game advertising:
The Importance of Rebalancing Marketing Budgets in 2023
According to data from WARC, (the World Advertising Research Centre) online video, social media, and gaming are the top-three channels where marketers are increasing budgets in 2023
Leveraging the Power of Digital Marketing in the Fashion Industry
Aside from the evolution of how the fashion industry is advertising, when incorporated into a larger communication strategy, digital marketing can enhance revenue for fashion firms by up to 15%.
TikTok Takes on YouTube: Testing Landscape Videos to Compete in the Online Video Market
In recent years, TikTok has quickly risen as one of the most popular social media platforms, particularly among younger generations. However, despite its growing popularity, it still faces stiff competition from the dominant player in the internet video market: YouTube. To better compete, TikTok is currently testing access to landscape videos with a select group of users worldwide.
The Metaverse: A year on
Has the metaverse lived up to the hype? Let’s find out.
Do it with TikTok
TikTok is proving it knows how it’s users are using the app- and taking that in their stride.
IN THE NEWS: META FINED BY EU
In the digital sphere this week, the phrase on everyone’s lips is ‘Meta fined’. CTM are here to break this down.
NEWS: Click Tap Media & GHOST Fragrance’s
We’re so ecstatic to reveal that we’re behind GHOST Fragrance’s newest campaign, which launched their newest product- Orb of Night. It’s multimedia, running across many digital channels as well as Out of Home environments.