I spoke to Beatriz Gonzalez, Head of Digital here at Click Tap Media about the predictions for the digital landscape next year!

Click Tap Media are bringing well-known American candle manufacturer Yankee Candle to Europe this winter in a digital campaign. It is Yankee Candle’s first ever digital campaign in Europe, promoting their Christmas Collection and expanding their reach as a brand to a potentially new audience.

According to Klarna’s 2022 Holiday Report, when asked which of the following shopping services customers plan to use for their holiday shopping this year, 42% said price comparison tools. So Klarna took that response to heart and introduced an entirely new way to search, saving consumers the time and frustration they experience when sifting through millions of disorganised results at conventional search engines. As it stands, Klarna Spotlight could be set to rival Google’s shoppability feature.

On TikTok, brands and retailers are playing marketing by ear, quite literally.

This is because TikTok sounds are a crucial aspect of the app. Viral sounds on the platform, such as Harry Style’s “As It Was” have been used in a total of over 3.6 million videos- but brands don’t always have access to them due to licensing issues.

Discussing social platforms and their connections to brands and influencing shopping for halloween 2022.

THE DIGITAL WORLD IS COMPLEX, BUT BY BEING CONTEXTUAL, MAKING YOUR AUDIENCE FEEL SEEN/HEARD, IT MEANS YOUR CAMPAIGNS AND BRANDS WILL CUT THROUGH THE NOISE.

Last year, Google announced it would phase out third-party cookies in late 2023, replacing them with new tracking technology. However, recently, they revealed that they will not be building alternate identifiers to track users as they browse, which has brought the topic into the news again.

The Google Marketing Live for this year held many announcements and changes- a few of which were heavy on automation, Performance Max and YouTube Shorts, which we’ve been hearing about for the past few months.

On March 31st, YouTube stopped using the popular targeting tool; Maximize Lift bidding

Last year, Google introduced Performance Max campaigns. We’re here to walk you through what they are exactly and, if you’re a digital marketer, how to utilise them.

Microsoft Advertising has expanded Automotive Ads placements and rolled out the open beta to all advertisers globally, essentially helping car dealerships and any automotive clients get in front of more potential customers

NFTs have been making a splash in the digital world and in big brands recently.

If we look past the hype and dig deeper, is there possibility that NFTs could be useful for brand marketing in the long run?

There are limitless ways for marketers to plan their content marketing strategies. But despite the growing number of methods available to drive content marketing efforts, content marketing on it’s own itself is still a difficult space to conquer, so this week we’re discussing how data can help improve your content marketing.

The metaverse has been making a splash lately, and we’re here to tell you what exactly it is, and how brand & marketers alike are utilising it.

From the success of Pokémon Go back in the days of summer 2016 to beauty consumers turning to YouTube try-on in lieu of swiping a tester across their face, augmented reality (AR) has now established itself in the marketing mainstream.

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out because of the sheer amount of them.

So what’s the answer and how do brands and campaigns stand out from the masses?

Mobile marketing campaigns run based on the data mined from several mobile users, such as their browsing history and social media likes, and there are some emerging trends: