Read all about it
Read all about it
Mobile marketing trends
Mobile marketing campaigns run based on the data mined from several mobile users, such as their browsing history and social media likes, and there are some emerging trends:
ALL ABOUT: CONTEXTUAL ADVERTISING
Nowadays, contextual advertising leverages machine learning and artificial intelligence (AI), which has made this specific targeting method more effective than ever before
ALL YOU NEED TO KNOW: VIDEO ACTION CAMPAIGNS
Starting early 2022, all existing TrueView for action campaigns will automatically upgrade to Video action campaigns. Here’s the lowdown.
LONDON FASHION WEEK X DIGITAL ADVERTISING FOR FASHION BRANDS
What better occasion to talk about the landscape of digital advertising for fashion clients?
ON TIKTOK AND ADVERTISING; THE FASTEST GROWING SOCIAL MEDIA PLATFORM OF ALL TIME
TikTok- named as the fastest growing social media platform of all time, making the shortlist as one of the most downloaded apps globally for the past two years and over the past few months alone, there are plenty of examples as to how Tiktok is growing to fit in advertising.
GETTING AWAY TO IT ALL WITH MARKETING LIVERPOOL THIS SUMMER!
GETTING AWAY TO IT ALL WITH MARKETING LIVERPOOL THIS SUMMER!
HOW TO: BUILDING CREATIVES WITH A DATA LED APPROACH
In the world of digital, data is everything. From planning through to reporting, data is how we inform, measure and review.
TIKTOK AND EURO 2020
The first time a digital entertainment platform has partnered with the UEFA EURO
DIGITAL AD SPEND IN THE FIRST HALF OF 2021
Optimism was high among digital advertisers over the first six months of the year, with new figures recording a 49% year-on-year rise to £10.5bn. The digital marketing industry is positively thriving.
3 REASONS A CREATIVE BRIEF IS ALWAYS A GOOD IDEA (& 10 TIPS ON WRITING A GREAT ONE)!
This week, Hannah Kilgallon, our Digital designer, is telling us all about creative briefs and why they’re important
ON SNAPCHAT'S COMEBACK
In the face of adversity, Snapchat hung on and in the honeymoon period of its positive earnings, Snapchat is being careful not to drop momentum, launching its biggest global campaign to date this year.
GET TO KNOW BEN JONES: THE NEWEST FACE AT CTM
Say hello to Ben, one of our new Graphic Designers! We’re very excited for him to be joining the team. Get to know him a little more!
FACEBOOK ADVERTISING: INSTAGRAM REELS ADS
At Click Tap Media we’ve been using Instagram’s new Reels ads in some of our campaigns, and we’ve had great success so far! So we thought we’d explain the ins and outs of the new advertising format.
GET TO KNOW: NORIA QUIST, THE NEWEST FACE AT CTM
Get to know Paid Social Media Manager Noria.
GET TO KNOW: CASSANDRA ALVARO - OUR LATEST ADDITION TO THE DIGITAL TEAM AT CTM
Say hey 👋 to Cass, the new Junior Social Media Exec! We’re very excited for her to be joining the team. Get to know her a little more:
UNDERESTIMATING PINTEREST’S WORTH AS A PLATFORM
This week, we’re giving you advice on how to utilise Pinterest as an advertising platform. Time to get pinning!
THE DIGITAL UPDATES TO BE AWARE OF!
Want to learn more about the current digital landscape? We catch up with one of our Paid Media Execs to find out more about the ever changing world of digital!
AUDIO MARKETING: THE NEXT BIG THING FOR THE INDUSTRY?
Get the latest on audio marketing here.
GET TO KNOW: KATHERINE RATHBONE - THE DIGITAL TEAMS LATEST ADDITION!
We’re happy to welcome the newest member to our digital department – Katherine Rathbone. Get to know her a little more
RUNNING ON EMPTY? TIPS TO REFRESH YOUR SOCIAL CREATIVES WITH LIMITED RESOURCES!
Trying to book a shoot during a pandemic or working with a limited outdated library of assets? Our creative team are on hand with some tips & tricks to keep your ads up-to-date.