ClickTap Media 01/06/2023 ClickTap Media 01/06/2023

Best creative practices on TikTok

Recently TikTok released a post about what garners the most engagement on TikTok ads.

ClickTap Media 10/05/2023 ClickTap Media 10/05/2023

TikTok Updates

All of the latest concerning the favourite app, TikTok.

ClickTap Media 15/03/2023 ClickTap Media 15/03/2023

Hilton’s 10 Minute TikTok ad and why it went viral: a breakdown in breaking the mould of digital advertising

One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.

Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.

ClickTap Media 24/02/2023 ClickTap Media 24/02/2023

The Importance of Rebalancing Marketing Budgets in 2023

According to data from WARC, (the World Advertising Research Centre) online video, social media, and gaming are the top-three channels where marketers are increasing budgets in 2023

ClickTap Media 09/02/2023 ClickTap Media 09/02/2023

TikTok Takes on YouTube: Testing Landscape Videos to Compete in the Online Video Market

In recent years, TikTok has quickly risen as one of the most popular social media platforms, particularly among younger generations. However, despite its growing popularity, it still faces stiff competition from the dominant player in the internet video market: YouTube. To better compete, TikTok is currently testing access to landscape videos with a select group of users worldwide.

ClickTap Media 21/12/2022 ClickTap Media 21/12/2022

Digital, a year in review

What a year 2022 has been for the digital advertising industry. Growth, increased spend, and many changes across many platforms have led to numerous opportunities for advertisers and brands.