Read all about it
Read all about it
Rethinking Digital Strategy in the Age of AI
In the fast-evolving world of digital advertising, paid social media platforms like Meta have become essential for brands looking to…
How TikTok is Transforming Audience Engagement in Advertising
TikTok advertising is changing how brands connect with younger audiences. Through trends, storytelling and viral campaigns, it’s reshaping engagement.
Sensory Marketing: How Food Themes Make Brands Irresistible
Food-themed sensory marketing is on the rise. From Rhode Skin’s glazed donut glow to Jacquemus’ bread-based campaigns, discover how brands create unforgettable experiences…
PRIMING ADS UNDER A COOKIELESS FUTURE
If you’ve been working in digital for a while, you’ll know we’re in a strange place right now. On one hand…
WhatsApp Ads Are Here: What Users and Businesses Need to Know
WhatsApp is no longer just for messaging—it's rapidly evolving into a full-fledged platform for creators, brands, and businesses to…
Why Creative Still Matters More Than Ever
In a data-driven world, it’s easy to forget that one of the most powerful levers in any campaign’s performance remains the creative. We often obsess over audience targeting, bidding strategies, and…
How to Run Programmatic Ads on OTT Platforms in the UK
Streaming services are where UK audiences are spending more of their time - and programmatic advertising is how…
Can YouTube Be Considered the New Television?
YouTube’s chief executive recently made the following claim: “YouTube is the new television.” A statement like this is bound to stir discussion, but does the data back…
META AI
Artificial intelligence (AI) has transformed the way we live and interact with technology. From virtual assistants to image recognition, AI has become an integral part of…
The Future of Digital Advertising: Why ID-Less Strategies Matter
In the ever-changing landscape of digital marketing, the move towards ID-less advertising is becoming a necessity. With growing privacy…
5 Things you probably didn’t know about TikTok Advertising!
TikTok has taken the world by storm, becoming a cultural phenomenon and a hub for creativity, trends, and…
Ahead of Black Friday, TikTok Launches 5 New Advertising Tools
As TikTok continues to evolve, the platform is positioning itself as a more powerful tool for digital marketing, moving…
TikTok’s Shift from a Video Platform to a Sales Powerhouse
TikTok, previously recognized only for its popular short videos, is currently in the process of transforming into a platform focused on driving sales. As social commerce...
4 Paid Media Digital Updates from August 2024
August 2024 has seen several digital media updates which reflect the demands of advertisers as well as the behavioral changes of users interacting...
Understanding Programmatic Advertising
In the constantly evolving landscape of digital advertising, staying ahead means embracing the technologies that streamline and improve…
The Rise of Privacy and the Future of Online Advertising in the UK
Over the past few years, we've observed a significant shift in the online advertising industry as it grapples with…
5 Tips for Writing a Winning Programmatic Display Brief
In today's fast-paced digital landscape, programmatic advertising has become a cornerstone of successful marketing campaigns. It allows advertisers to reach their target audiences with..
Klarna overhauls their mobile app with AI
AI is here to stay, and now brands are using the technology through inventive methods.
With that being said, Klarna’s app has undergone a major redesign with a personal shopper service called Ask Klarna, and a new resell feature.
Best creative practices on TikTok
Recently TikTok released a post about what garners the most engagement on TikTok ads.
Google Marketing Live: 2023
The main focus for this year’s Google Marketing Live (GML) event can be summarised with just two letters: AI.
Overall, Google envisions AI as a technological sea change comparable to the one brought on by the advent of smartphones over a decade ago.